As most of us know by now, Tiger Woods is not a name you currently want associated with your brand. Many companies are following in Pepsico's footsteps and dropping Woods from their current campaigns (though to be fair, Pepsico says the plan was already in the works for the drop of its Gatorade Tiger Focus drink). I'm pretty sure that Golf Digest, a monthly golf magazine, wishes that the Tiger Woods accident and following scandal had happened just 2 weeks earlier. That's because story "10 Tips Obama Can Take from Tiger" was already sent to press for the January issue two weeks before the whole crisis broke and has begun landing in mailboxes across the country!
As you can see by the cover, there's Woods and there's Obama - really not two people that should be sharing any cover right now. Obama is working hard to make the changes he wants in our country. Woods is working hard to cover his A$$ and avoid the media.
According to a spokesperson for Golf Digest, "We're a monthly magazine with monthly deadlines. The January issue went to press almost two weeks before Tiger's accident." REALLY bad timing! I hope their PR team is doing a good job about getting that message out because I'm pretty sure most of America is saying "WTF??" right about now. This could unintentionally hurt the magazine's subscriptions and that wouldn't be fair at all.
Do you have a copy of this issue? Have you read it? Has it affected your view of the magazine?
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