Now that BET has gotten rid of the degrading, perpetual, stereotipical masses of mindless Hip hop videos, news anchor Ed Gordon is back, covering news and real issues that matters to African Americans on Black Entertainment Television. For those that don't remember, Gordon joined BET in 1988 and helped distinguish the channel's place among top television news divisions. Mr. Gordon was The prominent News anchor back when BET informed, and educated African Americans, instead of degrading them.
Gordon is best known for in depth interviews with international icons like Nelson Mandela, Oprah Winfrey, the late Michael Jackson, and R. Kelly. After interviewing former Heisman Trophy winner O.J. Simpson, who was acquitted on double murder charges, Gordon was named one of People Magazine’s “50 Most Beautiful People in the World.”
In 2002 Gordon’s popular interview program “BET Tonight with Ed Gordon,” was canceled. Post BET has landed Gordon in various short term media spots including MSNBC, AND CBS-TV’s “60 Minutes II,” National Public Radio, and “Our World with Black Enterprise.”On Monday, CEO of BET Debra L. Lee, announced Gordon’s long awaited return to the network.
“As BET celebrates its 30th anniversary, it brings me great joy to welcome back one of America’s most prominent news personalities. Ed has always remained part of the BET family and I am sure viewers will share in our excitement to have him back,” Lee said.
Gordon revealed to Journal-isms that his show will cover top headlines and “serious issues will be covered and covered well.”
After a noticeable transition to a pop culture entertainment network and the inauguration of President Barack Obama, BET decided it was time to take the network to a different level. Lee said that it was “time to sit back with my management team and say, ‘where are we going. What do I want my legacy to be? After 30 years, what do we want to stand for?” too bad Lee did not ask herself these questions years ago with the limbonic like relm of 24/7 Hip hop.
BET has been through some tough criticism, including a “thumbs down” rating from the National Association of Black Journalists when the network refused to broadcast the funerals of civil rights activists Rosa Parks in 2005 and Coretta Scott King in 2006.
With the return of Gordon, BET is seeking to walk steady in its commitment to bringing news that matters to African Americans. This shift in programing hopefully is just the begining. Noticing the sit-coms now shown from the succesfull careers of Jamie Fox (the Jamie Foxx show) Chris Rock, (Every Body Hates Criss) and The wayans Brothers (IN Living Color), and the newley developed Talk show hosted by Oscar winner MO'Nique brings hope more relevent programing and issues will be broadcast in the future.
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