Emma Watson has been announced as the new face for Lancôme. The famous line of cosmetics has had numerous celebrity faces grace their advertisement campaigns, and Watson will be the next.
At only 20 years of age, Emma Watson has already made a name for herself as “Hermione Granger” in “Harry Potter.” By getting a new pixie haircut and wearing high-fashion brands on the red carpet the young actress is making a statement. She is a woman and trying to break away from her youthful image. Emma Watson’s Lancôme advertisement will be shot by Mario Testino and will help her get noticed as a woman who's ready for "grown-up" roles.
Surely Lancôme had their eyes on a younger spokesperson, for many reasons. Watson’s beauty and fame will help appeal to a younger audience, and help gain new customers. With the generation that grew up watching Emma Watson on the big screen following her career, Lancôme will engage a whole new population
Emma Watson is a beautiful young woman who will surely have big things to come ahead for here. As for now, she will be the new face of Lancôme.
Photo via Flicker
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