Cap'n Crunch, once the top choice for breakfast cereal, is going to disappear. According to DailyFinance, Quaker is no longer actively marketing the cereal.
Just one serving of the cereal contains a whopping 12 grams of sugar -- a fact that has driven health activists and the White House to make some changes. A year ago, PepsiCo, Quaker's parent company, said it would "reduce added sugar per serving by 25 percent and saturated fat by 15 percent in its products over the next ten years." Already, sales of the Cap'n Crunch cereal were down in 2010 by 6.8 percent.
Jennifer Harris, of the Rudd Center for Food Policy & Obesity at Yale University, said "PepsiCo is no longer marketing Cap'n Crunch cereal directly to children. In a sense, you could say that they have retired Cap'n Crunch, and that's a good thing."
Let's hope that other cereals that are excessively high in sugar content follow suit.
According to research by the Rudd Center, when compared to cereals adults eat, "children's cereals contain 85 percent more sugar, 65 percent less fiber and 60 percent more sodium."
While parents can most directly impact what their children eat, winning the battle against advertising on television can be tough, especially with a screaming child by your side. The fact that PepsiCo has decided to stop marketing Cap'n Crunch cereal is definitely a step in the right direction, toward healthier eating habits in children.