Selena Gomez is really busy, these days, what with a new fashion line underway to be called Dream Out Loud, on top of her hot singing career. Yes, it seems that everyone has a fashion line in the works, but Selena really has the touch when it comes to understanding what her fans want. How does she do it? She asks them.
This week, Selena Gomez posted on Facebook: "Working hard on new designs for Dream Out Loud fall 2012.... Yes almost a year in advance. What are you guys wanting in the line?"
It may be hard for the average teen to think what she may want to wear next fall, when she is right in the middle of figuring out what she wants to wear to school tomorrow, but that's the way the fashion industry works. Because of the
necessary lead time, a wrong guess can spell disaster—long tees, when the trend is for short or the other way around, for instance, can leave a fashin house with millions of dollars in unsold and unwanted garments.
But Selena Gomez has a magic touch, so she should know.This is not the first time she has asked her fans for help. She called for input when developing a fragrance, and she even asked what fans wanted for a live show.
All this activity is on top of her current worry about—and all the furor over—her boyfriend Justin Bieber's paternity lawsuit. It's enough to give a girl a strong case of nerves. Hang in there, Selena Gomez.
© Cindy Kroiss – Gather Inc. 2011
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