The popular toy giant Lego is launching a new product. The line called Lego Friends is trying to offer an option for girls. The new line is featuring lots of pink and little Lego women that have pretty hair and fancy pink shoes.Even the eyes have been made much more feminine and seem to have makeup on. Eek!
Lego Friends will be aimed at girls ages 5 and up. Although it is the holiday season and a perfect time to give a new toy, the company is waiting until the new year to launch the new Legos. Sounds like the company know this is a potential failure and waiting for the new year for Lego Friends to sink.
The new attempt at including girls in the world of Legos is pathetic. The characters created fall into the boring stereotypical animal-lover Mia, beautician Emma, pop star Andrea and "social-girl" Stephanie . Folks are not happy and the future of the Lego Friends line looks dim.
Lashing out on Twitter, it appears many share the sentiment that Legos have always been for girls.
"booo!!! I think girls can like Legos as they currently are. Girls can like a toy without it being pink." tweeted one woman.
It is a shame, but so true. Legos have been for both boys and girls for years now. Let it go Lego, girls do not always want pink!