It is no secret that people want to boycott Kim Kardashian after she ended her marriage to Kris Humphries in the fall of 2011. Rumors were floating that she had made millions from the incident, which is why many thought the marriage had been one big publicity stunt. Even Kris felt used and hasn't really spoken out about the entire ordeal.
However, the people behind the big boycotting campaign against Kardashian is now changing direction and is targeting all companies, products and brands that are associated with Kim. This is done to get Kim out of the picture, as companies won't risk sales over having Kim has their endorser.
The boycotting website has issued the following statement: "As our friends and neighbors struggle with real problems, including inflated prices for fuel and groceries, a frightening job market, and a broken and divided government, we cannot continue to be distracted by moochers like Kim Kardashian ... We do not need the added burden of explaining to our daughters why they should work hard and get an education versus the pursuit of a materialistic lifestyle by any means necessary including selling out their principles and exploiting sex for profit."
Although the website is merely encouraging people to boycott products and brands as well, it is questionable how much this action will actually do for getting Kim Kardashian out of the headlines. In fact, it may just end up backfiring and getting her back in the media for one reason or another.