Blue Ivy is finally here, and now her parents Beyoncé and Jay Z may be looking to create a brand using her moniker. The music power couple has moved to trademark their first child's name.
On January 26, Bey and Jay filed the paperwork to formally trademark Blue Ivy for use in the future for a line of baby products. What do you think about this? Such a line of products would likely be incredibly popular, flying off shelves in the future, because parents would likely identify with the brand.
It seems like the new parents acted quickly to file for this trademark, but it seems that they had to because several other people had tried to file for a trademark on the child's name, and they were denied. This way, Beyoncé and Jay Z have protected Blue Ivy's name, and now she (or they) owns it, so nobody else can plaster it on their own products. This is a smart move by the couple because they do not want strange things out there bearing their child's name, because not everybody would realize it doesn't really come from them.
Even though the couple is working to trademark the little girl's name, one company already owns it. In 2011, The Blue Ivy clothing company in Wisconsin got its name copyrighted before Beyoncé even chose the now incredibly famous name for her first child. Do you think they've seen a rise in sales since then?
Like this article? See more by Kate James at Gather.com
recommend
Facebook
Twitter
bookmark 
print
