The women from The Basketball Wives continue to feud. Evelyn Lozada and her former best friend Jennifer Williams can't stop throwing bottles of wine at one another when they hang out, but Jennifer may have another reason to toss a bottle at Evelyn now. Lozada recently announced that she has now created a brand new line of cosmetics, which is now available online. This news comes just after Williams have had a big success with her Lucid lip gloss product. Perhaps Evelyn saw just how much success Jennifer had with the product and decided to use her reality TV platform to launch her business.
The cosmetics line is called 'E' by Evelyn Lozada and it is promoted as being a high-performance product in the beauty industry. And it is available at affordable prices. "The beauty brand will launch a full collection of eye-shadows, powder pigments, blushes, bronzers, lipwear, lip gloss and nail polish highlighting makeup trends that fans have had the pleasure to see Evelyn wear," the official press release reads. It is quite humorous that Evelyn has decided to cover lip gloss in her cosmetics line, considering this is Jennifer's main product.
Sure, Evelyn probably didn't think twice about including a lip gloss in her cosmetics line considering the two women aren't friends anymore. Perhaps she just wants the product to be better than Jennifer's and given her massive success with her upcoming wedding to Chad Ochocinco, Evelyn's products will probably do better on the market.