Oprah Winfrey announced Friday that she will be bringing back Oprah's Book Club, this time updated for the modern user with e-books.
Oprah is using both her television network, OWN, and her magazine, O, to relaunch her once extremely popular book club, which was responsible for launching the careers of several authors. Her selections, usually aimed at middle-aged women, quickly became bestsellers, as people everywhere lept off their couches at the end of her talk show to snatch up the recommendations before they could sell out.
Once her show ended in 2011, however, the book club more or less fizzled out—a fact that she's now doing her best to turnaround.
Oprah Winfrey's new edition, Oprah's Book Club 2.0, will begin Monday, with Cheryl Strayed's memoir, Wild. This time, however, with the increasing popularity of digital media for e-readers such as Nook and Kindle readers, the Oprah Winfrey editions will also be released in e-book format, and include Oprah's own notes and thoughts on the current selection, as well as a reader's guide. This seems likely to bring in new, updated readers, as well as potentially capturing a younger demographic as well.
For those interested, you can catch an interview with the author of the first selection, Cheryl Strayed, on July 22 on OWN's "Super Soul Sunday."
Will you be reading along with Oprah this summer? Do you think that adding an e-book component to the Book Club 2.0 is a reasonable idea to breathe new life into the project?
recommend
Facebook
Twitter
bookmark 
print
