Recently Adam Lambert proved himself to be a great advocate for anti-bullying when he engaged in a discussion about bullying with his followers on Twitter. The timing is fitting because yesterday news spread via social media that he now is involved in an anti-bullying movement called "The Friend Movement." Executive Producer of Friend Film/Friend Movement Ronnie Kroell lets the cat out of the bag when he tweeted, "So thankful to @adamlambert for being such an amazing # FRIEND Together we will prevent bullying! Stay in touch :)"
According to Kroell's website, Friend Movement "inspires people to prevent bullying by enabling them to be a better friend; providing entertaining and educational resources, cultivating global partnerships, and leveraging the latest social media technology." Adam is perfect for this campaign, as his recent Twitter discussion shows that he certainly knows how to leverage social media to prevent bullying. By using Twitter, he was able to stimulate a conversation about the topic, reaching more than 1.7 million people.
Others involved in the movement also shared their excitement yesterday about working with Adam on the project. Photographer Ryan Forbes posted on his Facebook page, "Just wrapped our shoot w Adam Lambert for the anti-bullying ad campaign... "The Friend Movement"! What a blast!!! Who's next today? Hmmmmm." Likewise, Director/writer Elliot London posted a photo with Adam on Instagram saying, "Such a Great Shoot Day!!!"
No information has been provided yet about Adam's exact involvement in the project other than news of the photo shoot. However, given how open the parties involved were on social media yesterday, it is likely that as soon as more information is available, Adam's fans will be quick to find out!
Â© Renee Snyder 2013